Helping Tesco teams develop essential marketing skills
The challenge Tesco needed to build confidence and consistency in business-critical marketing skills in the UK and Central Europe, from developing strong…
A need for more integrated campaigns after organisational change in Marketing
The challenge
Following organisational changes within its Marketing function, Expedia recognised that its marketing processes – particularly media and campaign planning – were not fully aligned. There was a need to refine processes, clarify team roles and create a more cohesive, forward-looking planning approach.
What we did
We helped Expedia clarify its operating model and Marketing team responsibilities, introduced an annual planning framework, and co-created better campaign and media planning processes. We mapped out clear stages, decision points and governance, empowering teams to work together with greater clarity and alignment.
The outcome
Media, campaign and annual planning processes are now aligned, with a shared system and language between teams. Clearer roles support more efficient collaboration, while more strategic planning helps reduce reactivity and supports stronger long-term investment decisions.
What we love
We loved this project’s combination of strategic thinking and practical delivery. Bringing teams together to co-create processes resulted in robust, tangible outcomes. It’s particularly satisfying to help create clarity in a complex organisation, and to help teams to plan more effective campaigns.
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Building a consistent approach to developing Tesco’s Own Brand offer
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Building the skills and confidence of Aviva’s Marketing team
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Helping Tesco create a distinctive point of view on food
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Ready to build
measurable confidence
in Marketing?
If you’re looking to create strategic clarity, increase in-house expertise or build momentum through more effective ways of working, we’d love to hear from you.
+44 (0) 7825 115 793