Creating a structured campaign planning process for Simplyhealth
The challenge The Simplyhealth Marketing team wanted a more efficient end-to-end campaign planning process that would strengthen how marketing strategy translated into…
A need for consistent and confidently delivered marketing across the UK and Central Europe
The challenge
Tesco needed to build confidence and consistency in business-critical marketing skills in the UK and Central Europe, from developing strong propositions and customer concepts, to writing compelling packaging copy, to briefing and giving feedback on creative work.
What we did
Working with Tesco since 2018, for each course we review existing work and interview stakeholders to identify strengths, gaps and priorities. We then design and deliver interactive training across the UK and Central Europe, combining theory with hands-on practice, real examples and practical tools that marketers can use immediately.
The outcome
Motivated teams with the confidence to apply their skills. The training has received excellent feedback for its content, delivery and relevance, with participants clear on how they will use what they’ve learned to deliver their best work back in their day to day roles.
The outcome
We love bringing together colleagues from different Marketing functions across the UK and Central Europe. The sessions generate a lot of enthusiasm, and it’s especially rewarding to see the training’s immediate, practical impact on people’s day-to-day work.
Here's what Tesco said about working with us
The Blue Feathers team are brilliant. We worked with them on a high pressure, high pace and complex strategic piece and they were excellent – rigorous, high quality thinking and outputs, responsive, supportive and absolute experts in their field.
Helping Expedia refine and align key marketing processes
The challenge Following organisational changes within its Marketing function, Expedia recognised that its marketing processes – particularly media and campaign planning –…
Creating a compelling customer value proposition for Primark
The challenge While price is a core strength for Primark, broader drivers of value perception were not being leveraged. The business needed…
Creating a unifying brand positioning for Cambridge International Education
The challenge Cambridge University Press & Assessment faced a complex brand challenge following the merger of its publishing and assessment businesses. With…
Modernising Michelin’s core marketing training programme
The challenge Michelin was looking to update its main marketing training programme content to reflect new marketing and business processes. The team…
Building a consistent approach to developing Tesco’s Own Brand offer
The challenge In a fast pace and highly competitive market, creating distinctive, customer-focused propositions consistently across categories is essential. Tesco wanted a…
Building the skills and confidence of Aviva’s Marketing team
The challenge Following a restructure, the leaders of the new team needed to: Identify key skills for success Create personalised development plans…
Helping Tesco create a distinctive point of view on food
The challenge Tesco wanted to sharpen its point of view on food as part of its wider growth ambitions. The team wanted…
Ready to build
measurable confidence
in Marketing?
If you’re looking to create strategic clarity, increase in-house expertise or build momentum through more effective ways of working, we’d love to hear from you.
+44 (0) 7825 115 793