Why marketing strategy matters
Getting the foundations right: why marketing strategy matters more than ever in the age of AI Attention-grabbing…
Ideas to put into practice
This is the place to find practical thinking from our senior marketing strategists.
Explore our articles on creating clarity, growing expertise and building momentum in Marketing, and take away ideas you can apply in your own team.
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The art of crafting impactful customer propositions
Ever marvelled at how global brands navigate the intricacies of launching products across multiple markets, captivating their customers…
Why skills development benefits marketing teams
At Blue Feathers, we’re known for driving clarity in vision, strategy and planning, and supporting consistency in marketing…
The ‘Think, Feel, Do’ tool – what it is, and why we like it
The power of the ‘Think, Feel, Do’ tool In marketing, we often think we know our customers, their…
Customer loyalty – what it is, why it matters and how to approach it
Loyalty is an area we’re often asked to help with – our clients typically have questions about what…
Developing a successful brand strategy – why and how
Developing and implementing a successful brand strategy is one of the most challenging tasks for any organisation. Too…
How good process can drive collaboration and creativity
At Blue Feathers, we’ve partnered with some brilliant clients to strengthen their marketing processes and ways of working.…
Why getting vision, purpose and mission right is the vital first step in strategy
Vision. Purpose. Mission. You may see businesses, brands and marketing teams using these words interchangeably, but at Blue…
How mastering stakeholder engagement drives marketing project success
Have you ever wondered why some marketing projects soar while others stumble, even with brilliant strategies and meticulous…
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