We support Marketing teams to build momentum through more effective ways of working

Investments need to work harder and growth needs to come faster, so friction between teams, tools and processes comes at an ever-increasing cost.

We work with you to streamline how Marketing operates, and how it works with the teams it intersects with, establishing operating models and processes that turn strong strategy into visible progress.

How we help Marketing teams

We start by understanding the context you’re working in and what the business needs from you. Then we help you define your team’s unique role and express it in a sharp, succinct way that makes clear what you do – and what you don’t.

We review your core Marketing processes, from annual planning to campaign and proposition development, and identify what’s getting in the way of success. Then we work with your team to create new or updated processes, with clear frameworks, templates and examples that get everyone up and running quickly.

We help you create the right operating model to achieve your objectives. We look at your business strategy and commercial goals, the scope of the Marketing function and what it needs to deliver. Then we design and embed a model with you and your stakeholders that works for your context, from fully in-house to an ecosystem of partners.

We’re proud to have built momentum in leading UK and global brands

A need for propositions that stand out and drive commercial results at scale

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A need to turn marketing strategy into stronger campaigns more efficiently

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A need for more integrated campaigns after organisational change in Marketing

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Hear from clients we’ve worked with to build confidence in Marketing

I approached Blue Feathers when I needed help in developing a high-impact end-to-end campaign process. What they designed worked excellently in galvanising a siloed cross-functional set of stakeholders and enabling a crisp, future-proof campaign process. The project team were excellent – blending robust programme management with fantastic real-world experience to ensure we got the best possible result in a short space of time.  These guys are world-class.

James Henderson, Sales & Marketing Director

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