Creating a structured campaign planning process for Simplyhealth

The challenge

The Simplyhealth Marketing team wanted a more efficient end-to-end campaign planning process that would strengthen how marketing strategy translated into campaign outputs, and give them a way of capturing learnings to improve future campaigns.

What we did

We created a campaign approach built around key principles, then co-created a process covering the full journey from initial brief to post-campaign review. We developed simple planning and governance templates, including a streamlined briefing template, and delivered training on writing and delivering compelling briefs.

The outcome

More strategic campaigns, with stronger creative output and a better balance between compliance and creative quality. Co-created with every team, the process has reduced friction between them, clarified roles and responsibilities, and ensures learnings are captured and applied to future campaigns.

What we love

We loved co-creating the process with the Simplyhealth team, ensuring it reflected their needs and ways of working. By tailoring our best-practice experience to their unique context, we created a practical solution that helps teams do their best work.