Modernising Michelin’s core marketing training programme
The challenge Michelin was looking to update its main marketing training programme content to reflect new marketing and business processes. The team…
A need for propositions that stand out and drive commercial results at scale
The challenge
In a fast pace and highly competitive market, creating distinctive, customer-focused propositions consistently across categories is essential. Tesco wanted a structured approach that would help teams develop strategically strong propositions and differentiate its Own Brand offer across all of its categories.
What we did
We developed a clear, consistent ‘Tesco way’ of building propositions, centred on a practical four-step process with supporting frameworks and templates. We then rolled out the approach across the business, providing training and ongoing support to build confidence and embed it in colleagues’ day-to-day work.
The outcome
A scalable approach to shaping Tesco’s Own Brand offer. From healthy eating ranges to the in-store bakery, Own Brand activity is informed by a consistent approach, giving teams the confidence to create distinctive propositions that contribute to Tesco’s continued growth.
What we love
We’re incredibly proud to have worked on a project with such visible, everyday impact. Seeing the approach come to life across Tesco stores, and knowing it underpins so many of the products customers interact with daily, makes this a really rewarding partnership.
Here's what Tesco said about working with us
The superb Blue Feathers team worked as a trusted partner and valued extension of our internal brand team. The team offered structure, expertise and strategic thought throughout. They live and breathe brands, are experts in their field and are a genuinely lovely bunch to work with!
Building the skills and confidence of Aviva’s Marketing team
The challenge Following a restructure, the leaders of the new team needed to: Identify key skills for success Create personalised development plans…
Creating a compelling customer value proposition for Primark
The challenge While price is a core strength for Primark, broader drivers of value perception were not being leveraged. The business needed…
Helping Tesco teams develop essential marketing skills
The challenge Tesco needed to build confidence and consistency in business-critical marketing skills in the UK and Central Europe, from developing strong…
Creating a structured campaign planning process for Simplyhealth
The challenge The Simplyhealth Marketing team wanted a more efficient end-to-end campaign planning process that would strengthen how marketing strategy translated into…
Creating a unifying brand positioning for Cambridge International Education
The challenge Cambridge University Press & Assessment faced a complex brand challenge following the merger of its publishing and assessment businesses. With…
Helping Tesco create a distinctive point of view on food
The challenge Tesco wanted to sharpen its point of view on food as part of its wider growth ambitions. The team wanted…
Helping Expedia refine and align key marketing processes
The challenge Following organisational changes within its Marketing function, Expedia recognised that its marketing processes – particularly media and campaign planning –…
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measurable confidence
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If you’re looking to create strategic clarity, increase in-house expertise or build momentum through more effective ways of working, we’d love to hear from you.
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