Building a consistent approach to developing Tesco’s Own Brand offer
The challenge In a fast pace and highly competitive market, creating distinctive, customer-focused propositions consistently across categories is essential. Tesco wanted a…
A need for shorter online learning that more global colleagues can join
The challenge
Michelin was looking to update its main marketing training programme content to reflect new marketing and business processes. The team also wanted to move from long face-to-face sessions to shorter online lessons so more colleagues could participate.
What we did
We refreshed Michelin’s training content to reflect updated processes, reworking it into ten interactive online lessons with clear learning materials, case studies and practical exercises. The programme now runs every quarter across two time slots, enabling colleagues around the world to participate and learn together.
The outcome
A coherent global training programme with strong engagement, providing a clear, consistent learning journey through the principles and frameworks Michelin uses to launch products and services. Participants leave with new international connections and greater confidence in Michelin’s marketing fundamentals, especially those new in role.
What we love
We love that we’re helping to build confidence and expertise in a global Marketing team over the long term, with a programme that’s running multiple times a year to reach colleagues across all regions.
Here's what Michelin said about working with us
The work from Blue Feathers has been outstanding. They are highly responsive, always professional and lovely to work with. Beyond execution, they took the time to fully assimilate our training content, resulting in extremely valuable strategic recommendations. They are a genuinely excellent partner.
Building the skills and confidence of Aviva’s Marketing team
The challenge Following a restructure, the leaders of the new team needed to: Identify key skills for success Create personalised development plans…
Creating a compelling customer value proposition for Primark
The challenge While price is a core strength for Primark, broader drivers of value perception were not being leveraged. The business needed…
Helping Tesco teams develop essential marketing skills
The challenge Tesco needed to build confidence and consistency in business-critical marketing skills in the UK and Central Europe, from developing strong…
Creating a structured campaign planning process for Simplyhealth
The challenge The Simplyhealth Marketing team wanted a more efficient end-to-end campaign planning process that would strengthen how marketing strategy translated into…
Creating a unifying brand positioning for Cambridge International Education
The challenge Cambridge University Press & Assessment faced a complex brand challenge following the merger of its publishing and assessment businesses. With…
Helping Tesco create a distinctive point of view on food
The challenge Tesco wanted to sharpen its point of view on food as part of its wider growth ambitions. The team wanted…
Helping Expedia refine and align key marketing processes
The challenge Following organisational changes within its Marketing function, Expedia recognised that its marketing processes – particularly media and campaign planning –…
Ready to build
measurable confidence
in Marketing?
If you’re looking to create strategic clarity, increase in-house expertise or build momentum through more effective ways of working, we’d love to hear from you.
+44 (0) 7825 115 793