Modernising Michelin’s core marketing training programme
The challenge Michelin was looking to update its main marketing training programme content to reflect new marketing and business processes. The team…
A need to build the Marketing team's skills to increase business impact
The challenge
Following a restructure, the leaders of the new team needed to:
- Identify key skills for success
- Create personalised development plans across the team
- Build skills to support team ambitions
- Deliver training and provide ongoing support to drive growth
What we did
We helped Aviva define the skills its Marketing team needed to succeed, then created a framework and self-assessment tool to shape personalised development. We designed targeted learning journeys around key capability gaps and engaged senior leaders to champion and support the programme.
The outcome
A skills framework and development programme that set the team up for success. Development-related team engagement scores improved, with high engagement in the programme: 95% of the Marketing team completed their voluntary skills evaluation, and 92% of participants rated our training as good or great.
What we love
We loved the opportunity to share our expertise with Aviva colleagues. It was great to work across the whole team, and with full leadership support. We’re proud of the programme’s long-lasting impact on the confidence of individuals and the team.
Building a consistent approach to developing Tesco’s Own Brand offer
The challenge In a fast pace and highly competitive market, creating distinctive, customer-focused propositions consistently across categories is essential. Tesco wanted a…
Creating a compelling customer value proposition for Primark
The challenge While price is a core strength for Primark, broader drivers of value perception were not being leveraged. The business needed…
Helping Tesco teams develop essential marketing skills
The challenge Tesco needed to build confidence and consistency in business-critical marketing skills in the UK and Central Europe, from developing strong…
Creating a structured campaign planning process for Simplyhealth
The challenge The Simplyhealth Marketing team wanted a more efficient end-to-end campaign planning process that would strengthen how marketing strategy translated into…
Creating a unifying brand positioning for Cambridge International Education
The challenge Cambridge University Press & Assessment faced a complex brand challenge following the merger of its publishing and assessment businesses. With…
Helping Tesco create a distinctive point of view on food
The challenge Tesco wanted to sharpen its point of view on food as part of its wider growth ambitions. The team wanted…
Helping Expedia refine and align key marketing processes
The challenge Following organisational changes within its Marketing function, Expedia recognised that its marketing processes – particularly media and campaign planning –…
Ready to build
measurable confidence
in Marketing?
If you’re looking to create strategic clarity, increase in-house expertise or build momentum through more effective ways of working, we’d love to hear from you.
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