Creating a compelling customer value proposition for Primark
The challenge While price is a core strength for Primark, broader drivers of value perception were not being leveraged. The business needed…
A need for a distinctive point of view to drive growth and customer connection
The challenge
Tesco wanted to sharpen its point of view on food as part of its wider growth ambitions. The team wanted a more distinctive positioning, reflecting food’s place at the heart of the business and its role in driving emotional connection with customers.
What we did
We combined customer, competitor and market insight to identify potential territories to explore. Through rapid development and customer testing, we refined the strongest direction, defined the positioning and supporting principles, and worked with Marketing teams to embed the new thinking across the marketing mix.
The outcome
A clearer point of view on food, rooted in Tesco’s unique understanding of the UK’s relationship with food. It gives the business a clear focus to align behind, helping teams communicate confidently and consistently, and guiding decisions around product development and prioritisation.
Here's what Tesco said about working with us
The Blue Feathers team are brilliant. We worked with them on a high pressure, high pace and complex strategic piece and they were excellent – rigorous, high quality thinking and outputs, responsive, supportive and absolute experts in their field.
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Building the skills and confidence of Aviva’s Marketing team
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Helping Expedia refine and align key marketing processes
The challenge Following organisational changes within its Marketing function, Expedia recognised that its marketing processes – particularly media and campaign planning –…
Ready to build
measurable confidence
in Marketing?
If you’re looking to create strategic clarity, increase in-house expertise or build momentum through more effective ways of working, we’d love to hear from you.
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