Developing a successful brand strategy – why and how
Developing and implementing a successful brand strategy is one of the most challenging tasks for any organisation. Too often we see companies chasing after short-term sales without taking a step back and allowing time to build the brand, for increased… show more
How good process can drive collaboration and creativity
At Blue Feathers, we’ve partnered with some brilliant clients to strengthen their marketing processes and ways of working. The word ‘process’ can sometimes bring to mind thoughts of bureaucracy or slowing people down. But done well, it can give teams… show more
Why getting vision, purpose and mission right is the vital first step in strategy
Vision. Purpose. Mission. You may see businesses, brands and marketing teams using these words interchangeably, but at Blue Feathers we know they don’t mean the same thing. Each plays a different role in the business, operating at different levels and… show more
How mastering stakeholder engagement drives marketing project success
Have you ever wondered why some marketing projects soar while others stumble, even with brilliant strategies and meticulous planning? The answer often lies in effective stakeholder engagement. The Association for Project Management (APM) highlights that 83% of projects that invest… show more
How to involve customers for winning strategies and propositions
As a marketer, product manager or proposition director you know that focusing on your customer is essential for effective strategies and propositions, and it can supercharge innovation and growth. But how do you manage customer involvement, and how much of… show more
How to choose the loyalty rewards you offer
When people think about loyalty programmes, often the default is to think of a complex reward scheme with a blend of discounts and points which encourage customers to engage more frequently or buy more from a brand. And if you’re… show more
Why marketing strategy matters
Getting the foundations right: why marketing strategy matters Attention-grabbing campaigns are often the most visible element of a brand’s marketing activity, but for long-term success it’s vital to lay a solid strategic foundation for the brand. In this short… show more
The Loyalty Ladder
Loyalty programmes can take different forms, from one-off offers to points, recommend a friend schemes or exclusive VIP programmes. And they can involve a wide variety of reward types from freebies to money off, access to exclusive content and charitable… show more
The art of crafting impactful customer propositions
Ever marvelled at how global brands navigate the intricacies of launching products across multiple markets, captivating their customers attention in a crowded space and fostering lasting loyalty? Picture yourself in a fast-paced arena, like some of our global clients at… show more
The ‘Think, Feel, Do’ tool – what it is, and why we like it
The power of the ‘Think, Feel, Do’ tool In marketing, we often think we know our customers, their demographics, interests and needs – but to really understand what drives the way they perceive a brand, their attitude towards it and… show more
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