How to get the best quality work from your agency
Having a great relationship with our clients really helps us to deliver our best strategic and creative work. We could say we’re lucky that we enjoy strong and open relationships with our clients, but luck does not have much to… show more
How insight is the key to developing successful propositions
At Blue Feathers, we work with our clients to help them create insight-led successful propositions that drive business growth. A vital part of the process is getting under the skin of both consumer behaviour and business objectives. This helps develop… show more
Developing a brand strategy in a product-led organisation
Developing and implementing a successful brand strategy is one of the most challenging tasks – especially if your business is product-led. Too often we see companies getting lost in product development or going after short-term sales. Many studies show that… show more
Are online workshops still relevant?
At Blue Feathers, we facilitate a lot of face-to-face and more recently, online workshops for clients which centre around colleagues coming together to generate and build ideas for brand strategies and propositions. Traditionally, these had always been face-to-face. Back in… show more
Launching a brand in a new market
We recently completed a project for an international consumer goods company, working with them to develop a plan for launching a brand in the UK, a new market for our client. Our top 7 tips for launching a brand into… show more
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