Why skills development benefits marketing teams
At Blue Feathers, we’re known as experts in brand strategy and proposition development, and we’re fortunate to work on some super progressive projects in these areas. But there’s another way we support many of our clients, and that’s through helping… show more
Customer loyalty – what it is and what we’ve learned about it
Loyalty is an area that we at Blue Feathers are often asked to help clients with. In particular, what loyalty means to our clients’ businesses and whether it’s an area worth investing in – and if so, how to approach… show more
How to create a good brief for successful projects
Blue Feathers, we know a fair bit about briefing – from both sides of the fence. We spend time engaging with the brand strategy and proposition development briefs we get from our clients, and we also produce our own briefs… show more
How insight is the key to developing successful propositions
At Blue Feathers, we work with our clients to help them create insight-led successful propositions that drive business growth. A vital part of the process is getting under the skin of both consumer behaviour and business objectives. This helps develop… show more
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