Propositions need to be meaningful and relevant to your customers, delivered distinctively by your brand.

Our idea-generation workshops get under the skin of your customers, revealing trends and competitor landscapes, to create insight-led propositions for products, services and experiences.

We support ambitious marketing leaders and their teams with:

  • Insight distillation
  • Idea generation and concept development
  • Proposition creation

How we can help you


We help you define a clear vision for your proposition, to be a galvanising force for everyone involved.

Customer need

We put customers at the heart of our thinking, finding ways your proposition can enhance their lives.


We interpret trends and insights to ensure our thinking will be fit for the future.


We analyse your competitors, finding ways to effectively differentiate against them.

Objectives and goals

We use your business objectives to drive what your brand needs to achieve.

Stakeholder engagement

We support you to engage your stakeholders to ensure our work lands successfully.

Why choose us?

We’ve built a consistent track record of success and have been the thinking power behind market-leading activity from Tesco, Aviva, and Cambridge University Press & Assessment.

Our ambition is to leave you in the right place to move forward, by working in true collaboration, sharing our skills, knowledge and thinking to create lasting positive change.

We’ve all been on the client-side of things, so we know how welcome it is to have the right thinking partner at your side, able to combine excellence with your experience, and deliver it straight into the heart of your organisation.

We'd love to be your thinking partner

Get in touch

A growing archive of success with leading UK and global brands