Propositions need to be meaningful and relevant to your customers, delivered distinctively by your brand.
Our idea-generation workshops get under the skin of your customers, revealing trends and competitor landscapes, to create insight-led propositions for products, services and experiences.
We support ambitious marketing leaders and their teams with:
- Insight distillation
- Idea generation and concept development
- Proposition creation
How we can help you
VisionWe help you define a clear vision for your proposition, to be a galvanising force for everyone involved.
Customer needWe put customers at the heart of our thinking, finding ways your proposition can enhance their lives.
Future-facingWe interpret trends and insights to ensure our thinking will be fit for the future.
CompetitorsWe analyse your competitors, finding ways to effectively differentiate against them.
Objectives and goalsWe use your business objectives to drive what your brand needs to achieve.
Stakeholder engagementWe support you to engage your stakeholders to ensure our work lands successfully.
Why choose us?
We’ve built a consistent track record of success and have been the thinking power behind market-leading activity from Tesco, Aviva, Booking.com and Cambridge University Press & Assessment.
Our ambition is to leave you in the right place to move forward, by working in true collaboration, sharing our skills, knowledge and thinking to create lasting positive change.
We’ve all been on the client-side of things, so we know how welcome it is to have the right thinking partner at your side, able to combine excellence with your experience, and deliver it straight into the heart of your organisation.
We'd love to be your thinking partnerGet in touch
"Blue Feathers brought the experience and expertise we needed to finalise our Proposition Development Framework and create a plan to embed this into our ways of working. They are unafraid to challenge where needed to get to the right outcomes but are extremely collaborative and supportive by nature." Proposition Lead
"We wanted a partner to help us unite different stakeholders from across the business. The Blue Feathers team designed a bespoke approach to fit our project’s needs and helped us create engagement from the get-go." Brand Manager
"The team were so deeply invested in our business objective that it meant the results were simply outstanding." Senior Brand Manager