Successful brands don’t just happen. They take thought, planning and management.
Do you want to sharpen your brand vision? Do you need help developing a strategy to achieve your vision? Does your team need help to define market leading plans?
We specialise in supporting ambitious marketing leaders and their teams to fulfil their brand’s potential with:
- Brand strategy development
- Brand vision, positioning and architecture
- Strategic marketing planning
How we can help you
Vision.We help you define a clear vision for your brand, to be a galvanising force for everyone involved to work towards.
Customer need.We put customers at the heart of your brand strategy, helping you understand them better and finding ways your brand can enhance their lives.
Competitors.We help you analyse your competitors in depth, defining ways to position your brand against them for effective differentiation.
Future-facing.We interpret trends and insights, both within your industry and beyond, to ensure your brand strategy will be fit for the future.
Objectives and goals.We translate your business objectives into tangible targets for your brand, to underpin what the brand strategy needs to achieve.
Stakeholder engagement.We work with you to navigate your stakeholder networks keeping them engaged throughout to ensure your brand strategy lands successfully.
Why choose us?
We do the deep thinking, distillation and facilitation, to simplify the complex and enable clear, fresh thinking.
We are meticulous in every aspect of our work so you can rely on us to produce work of exceptional quality.
We work openly, sharing our thought processes in a way that means, as our client, you maintain ownership, have a full understanding of what is done and learn along the way.
We change only what’s needed, not reinventing for the sake of it, which means if we think what you have is good, we’ll tell you and build on it together, and if something new is needed, we’ll help you to define it.
"The Blue Feathers team worked as a valued extension of the internal brand team. They digested huge amounts of customer and commercial insight and understood our brand challenge and project focus rapidly." Head of Brand
"The Blue Feathers team helped us to cut through the clutter and see past our pre-established, go-to responses, to find the most effective way to tell our story." Director of Brand & Communications
"I wouldn’t hesitate to recommend Blue Feathers. They live and breathe brands, are experts in their field and are a genuinely lovely bunch to work with!" Head of Brand