Work experience: Lesley has a background in brand management and has developed her skills working for consumer brands within the food, health and beauty, and personal care sectors. With over 15 years’ experience developing brands and delivering audience-focused marketing, she is motivated by translating insight into meaningful propositions and creating impactful plans.
What excites Lesley: “I love delving into what a brand stands for, and that brilliant moment when you unlock the core idea or expression, the one that will go on to bring the brand to life creatively and coherently.”
Her superpower: “Pulling all the puzzle pieces together – I’m just as at home in planning and detail as I am talking concepts and theories.”