Fiona is a trends and insight consultant, delivering innovative strategic insight and creative content. Having spent 16 years working in leading forecasting and insight agencies and as a journalist, Fiona draws upon considerable cross-sector expertise ranging from Consumer Lifestyle and Digital Commerce to Fashion, Beauty and Technology. Her skill is absorbing, digesting and pulling together threads to form stories that can be communicated and understood effectively by all. Fiona brings invaluable insight, clarity and direction to brands.