Work experience: Fiona is a trends and foresight specialist, delivering innovative strategic insight to forward-thinking brands. Having spent over 20 years working in leading forecasting and insight agencies and as a journalist, Fiona draws upon considerable cross-sector expertise ranging from Consumer Lifestyle and Digital Commerce to Fashion, Beauty and Technology. Her skill is absorbing, digesting and pulling together threads to form stories and scenarios that can be communicated and understood effectively by all. Above all, Fiona brings invaluable insight, clarity and direction to brands

What excites Fiona: “That ‘a-ha’ moment when a client connects with relevance and value in my work.”

Her superpower: “Avoiding cliches – or lingo bingo – you won’t find me ‘circling back’ anytime soon!”