Work experience: Claire has over 20 years’ experience of brand marketing, and is passionate about developing brand purpose, brand positioning and marketing strategy that translate into winning go-to-market programmes. Claire has developed her skills across a range of industries, markets, and brands including Unilever, GSK, Wiggle, and Bacardi. With an analytical and creative head, Claire is a commercially minded marketer who puts the customer at the heart to deliver the end goal – whether that be creating brand equity, driving customer acquisition, or increasing revenue.
What excites Claire: “That ah-ha moment when you realise you’ve uncovered a consumer truth that will unearth a unique brand positioning and award -winning creative.”
Her superpower: “My relentless motivation to achieve – I never give up in my pursuit of perfection. Oh, and I make cracking cocktails!”