Work experience: Christina is a brand and marketing specialist, adept at combining a clear strategic vision with commercially driven execution. She has been delivering successful brand positioning and marketing plans for iconic brands for over 15 years, including Absolut Vodka, Campari, and Malibu, as well as launching Aperol Spritz into the UK. With a digitally savvy mind, Christina is passionate about connecting brands and consumers through relevance, emotion and purpose.

What excites Christina: “I feel energised when working as a team to solve business challenges and create strategies with impact.”

Her superpower: “Cutting through the noise to the heart of the matter.”