Work experience: Cheryl is an ex-CEO and CMO, specialising in brand transformation, culture and leadership, and marketing effectiveness. Known for her passion, creativity, clarity of thinking and down-to-earth approach, Cheryl has rejuvenated brands ranging from Marmite, Axe, Birdseye and The AA, to eve sleep and had a guiding hand in the strategies of Gousto, Tapi Carpets, Lovecrafts and Sous Chef. Widely recognised for her impact on the marketing industry, she’s a Fellow of both the Marketing Academy and Marketing Society, with multiple IPA and Effie awards to her name.

What excites Cheryl: “I have an absolute fascination and love for people, and understanding what drives human behaviour.”

Her superpower: “Seeing the wood for the trees.”