Work experience: Catherine is a senior copywriter with over 20 years’ experience within advertising agencies. She has a passion for long copy and is particularly strong on turning complex information into friendly, readable copy. She’s also a tone of voice specialist with a keen eye for detail – skills honed over the years on clients including Change4Life, Vodafone, HSBC, Drinkaware and Whizz-Kidz.

What excites Catherine: “When something really resonates and I think, this is going stick in people’s minds.”

Her superpower: “I’m a big question-asker! I ask and I ask and by the time I’m done, I know I understand what I need to write about.”