How to choose the loyalty rewards you offer
When people think about loyalty programmes, often the default is to think of a complex reward scheme with a blend of discounts and points which encourage customers to engage more frequently or buy more from a brand. And if you’re… show more
The Loyalty Ladder
Loyalty programmes can take different forms, from one-off offers to points, recommend a friend schemes or exclusive VIP programmes. And they can involve a wide variety of reward types from freebies to money off, access to exclusive content and charitable… show more