Why marketing strategy matters

Getting the foundations right: why marketing strategy matters   Attention-grabbing campaigns are often the most visible element of a brand’s marketing activity, but for long-term success it’s vital to lay a solid strategic foundation for the brand. In this short… show more

Developing a brand strategy in a product-led organisation

Developing and implementing a successful brand strategy is one of the most challenging tasks – especially if your business is product-led. Too often we see companies getting lost in product development or going after short-term sales. Many studies show that… show more

Launching a brand in a new market

We recently completed a project for an international consumer goods company, working with them to develop a plan for launching a brand in the UK, a new market for our client. Our top 7 tips for launching a brand into… show more