Learn how to create impactful customer propositions that drive results – in just one day!
Our inspiring, practical one day proposition development course gives you the structure, tools, and confidence to develop compelling propositions that drive results. It’s ideal for marketers and anyone involved in developing products, services, or brand experiences – especially those looking to sharpen their thinking and make an impact, fast.
We offer the course in two formats:
1. A closed-group session just for your team that can be delivered in your offices.
2. An open-group session delivered in central London, where you’ll get fresh inspiration from working alongside marketers from other leading brands.
Ready to build your proposition development skills?
Secure your spot nowLearn how to create a winning proposition, using our proven process
1. Clarify the opportunity: What are you trying to achieve?
2. Identify the customer change: Who is your target customer? What attitudes and behaviours does the proposition need to change?
3. Define the concept: What’s the idea at the heart of the proposition? What’s the key benefit to customers?
4. Bring it to life: How will customers see, feel and experience the proposition?
5. Monitor and review: How is the proposition performing? What refinements are needed?
An interactive and engaging course
We use best-practice case studies, realistic team tasks and discussion and feedback throughout. You’ll come away with:
Simple framework
An easy-to-follow framework for developing compelling propositionsTools and templates
Practical tools and templates you can use straight awayCase studies
Best practice case studies to bring the theory to lifeBook for our next session
Secure your spot nowIf you’d like to explore whether this course is right for you or your team,
or you’re interested in a closed-group session for your team, email [email protected]
"The whole course was great, from how it was presented to the clear toolkit to use." Senior Proposition Manager, John Lewis
"I had a great day! The session introduced really useful concepts and frameworks, and it was practical and engaging. I highly recommend this course to anyone looking to deepen their understanding of customer propositions." Senior Proposition Manager, AXA UK
"I came away with a really tangible process and toolkit that I can use. And the course was nicely balanced - talking time vs activity." Head of Marketing, Cambridge University Press & Assessment
"A genuinely useful framework to apply for real life proposition development." Senior Strategy & Proposition Manager, Waitrose
"The delivery was fantastic! With real world examples brought to life through group discussion, making it easy to digest. " Strategic Marketing Lead, Simplyhealth
A growing archive of success with leading UK and global brands
