Our approach

We approach our projects in four stages, tailoring our work at each stage according to your needs.


where you are today & where you want to go

We will work with you to find out:

  • What has your brand done well? Where has it failed?
  • What do consumers think of your brand? What matters to them?
  • What are your competitors doing? What do consumers think of them?
  • What is your company’s goal? Where do you want your business to go?
  • What’s going to happen in the future? How should you prepare?
Re-assess Question Learn


a vision – what you want to achieve with your brand

We will work with you to:

  • Create options for your brand vision
  • Test the ideas with consumers to help your vision evolve
  • Refine and finalise your brand vision
Generate Evolve Refine


the vision into your plans, defining what you will do and how you will behave

We will work with you to:

  • Clarify what brand activity fits, what activity needs to be cut and what new activity is needed
  • Identify the barriers you face and how to overcome them
  • Plan how you will cascade the strategy throughout your business
  • Define and build metrics for tracking progress
  • Articulate all of this in your brand plan
Focus Plan Prepare


the strategy throughout your business to guide decision-making and drive growth

We will work with you to:

  • Cascade the brand strategy through all levels of your business to ensure everybody understands and supports it
  • Use simple guides and checklists to ensure the brand is understood and used effectively to guide decision-making beyond brand
  • Monitor progress towards the vision
  • Keep fresh, keep evolving
Embrace Drive Monitor

Get in touch!

Think we might be what you're looking for?

Get in touch to discuss your needs: or +44 (0) 7825 115793