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Our approach

We approach our projects in four stages, tailoring our work at each stage according to your needs.

Evaluate

where you are today & where you want to go

We will work with you to find out:

  • What has your brand done well? Where has it failed?
  • What do consumers think of your brand? What matters to them?
  • What are your competitors doing? What do consumers think of them?
  • What is your company’s goal? Where do you want your business to go?
  • What’s going to happen in the future? How should you prepare?
Re-assess Question Learn

Create

a vision – what you want to achieve with your brand

We will work with you to:

  • Create options for your brand vision
  • Test the ideas with consumers to help your vision evolve
  • Refine and finalise your brand vision
Generate Evolve Refine

Integrate

the vision into your plans, defining what you will do and how you will behave

We will work with you to:

  • Clarify what brand activity fits, what activity needs to be cut and what new activity is needed
  • Identify the barriers you face and how to overcome them
  • Plan how you will cascade the strategy throughout your business
  • Define and build metrics for tracking progress
  • Articulate all of this in your brand plan
Focus Plan Prepare

Embed

the strategy throughout your business to guide decision-making and drive growth

We will work with you to:

  • Cascade the brand strategy through all levels of your business to ensure everybody understands and supports it
  • Use simple guides and checklists to ensure the brand is understood and used effectively to guide decision-making beyond brand
  • Monitor progress towards the vision
  • Keep fresh, keep evolving
Embrace Drive Monitor

Get in touch!

Think we might be what you're looking for?

Get in touch to discuss your needs: hello@bluefeathers.co.uk or +44 (0) 7825 115793