How good process can drive collaboration and creativity

At Blue Feathers, we’ve partnered with some brilliant clients to strengthen their marketing processes and ways of working. The word ‘process’ can sometimes bring to mind thoughts of bureaucracy or slowing people down. But done well, it can give teams… show more

The ‘Think, Feel, Do’ tool – what it is, and why we like it

The power of the ‘Think, Feel, Do’ tool In marketing, we often think we know our customers, their demographics, interests and needs – but to really understand what drives the way they perceive a brand, their attitude towards it and… show more