How good process can drive collaboration and creativity

At Blue Feathers, we’ve partnered with some brilliant clients to strengthen their marketing processes and ways of working. The word ‘process’ can sometimes bring to mind thoughts of bureaucracy or slowing people down. But done well, it can give teams… show more

The ‘Think, Feel, Do’ tool – what it is, and why we like it

The power of the ‘Think, Feel, Do’ tool In marketing, we often think we know our customers, their demographics, interests and needs – but to really understand what drives the way they perceive a brand, their attitude towards it and… show more

How insight is the key to developing successful propositions

At Blue Feathers, we work with our clients to help them create insight-led successful propositions that drive business growth. A vital part of the process is getting under the skin of both consumer behaviour and business objectives. This helps develop… show more