Are you brave enough to give your client what they didn’t ask for?

Picture the situation. You work at a brand or marketing agency, and your client comes to you with a problem to solve. But they already have the solution in mind: ‘It’s simple – we just need a new strapline /… show more

How to involve customers for winning strategies and propositions

As a marketer, product manager or proposition director you know that focusing on your customer is essential for effective strategies and propositions, and it can supercharge innovation and growth. But how do you manage customer involvement, and how much of… show more