Why marketing strategy matters

Getting the foundations right: why marketing strategy matters   Attention-grabbing campaigns are often the most visible element of a brand’s marketing activity, but for long-term success it’s vital to lay a solid strategic foundation for the brand. In this short… show more

How good process can drive collaboration and creativity

At Blue Feathers, we’re fortunate to work with some great clients, helping them build incredible brands with customer-centric propositions and brilliant teams. Within this, we have significant experience in designing and helping to implement effective marketing processes. The very things… show more

The ‘Think, Feel, Do’ tool – what it is, and why we like it

The power of the ‘Think, Feel, Do’ tool Having studied and worked in marketing for many years, I’ve used various models and frameworks to develop brand strategies, marketing plans and customer propositions / innovations. Still, when our founder Susie Partridge first talked… show more

The humble Brand Key

The humble Brand Key – managing your brand starts with a single page! If you’re in the world of brand and marketing, you’ve probably heard of a brand key. It’s a framework that captures the key attributes of a brand… show more

Customer loyalty – what it is and what we’ve learned about it

Loyalty is an area that we at Blue Feathers are often asked to help clients with. In particular, what loyalty means to our clients’ businesses and whether it’s an area worth investing in – and if so, how to approach… show more

How to create a good brief for successful projects

Blue Feathers, we know a fair bit about briefing – from both sides of the fence. We spend time engaging with the brand strategy and proposition development briefs we get from our clients, and we also produce our own briefs… show more

How to get the best quality work from your agency

Having a great relationship with our clients really helps us to deliver our best strategic and creative work. We could say we’re lucky that we enjoy strong and open relationships with our clients, but luck does not have much to… show more

How insight is the key to developing successful propositions

At Blue Feathers, we work with our clients to help them create insight-led successful propositions that drive business growth. A vital part of the process is getting under the skin of both consumer behaviour and business objectives. This helps develop… show more

Developing a brand strategy in a product-led organisation

Developing and implementing a successful brand strategy is one of the most challenging tasks – especially if your business is product-led. Too often we see companies getting lost in product development or going after short-term sales. Many studies show that… show more

Launching a brand in a new market

We recently completed a project for an international consumer goods company, working with them to develop a plan for launching a brand in the UK, a new market for our client. Our top 7 tips for launching a brand into… show more