Why getting vision, purpose and mission right is the vital first step in strategy

Vision. Purpose. Mission.  You may see businesses, brands and marketing teams using these words interchangeably, but at Blue Feathers we know they don’t mean the same thing. While some grumble that ‘we never had vision and purpose in my day… show more

Are you brave enough to give your client what they didn’t ask for?

Picture the situation. You work at a brand or marketing agency, and your client comes to you with a problem to solve. But they already have the solution in mind: ‘It’s simple – we just need a new strapline /… show more

Why marketing strategy matters

Getting the foundations right: why marketing strategy matters   Attention-grabbing campaigns are often the most visible element of a brand’s marketing activity, but for long-term success it’s vital to lay a solid strategic foundation for the brand. In this short… show more

How good process can drive collaboration and creativity

At Blue Feathers, we’re fortunate to work with some great clients, helping them build incredible brands with customer-centric propositions and brilliant teams. Within this, we have significant experience in designing and helping to implement effective marketing processes. The very things… show more

The ‘Think, Feel, Do’ tool – what it is, and why we like it

The power of the ‘Think, Feel, Do’ tool In marketing, we often think we know our customers, their demographics, interests and needs – but to really understand what drives the way they perceive a brand, their attitude towards it and… show more

The humble Brand Key

The humble Brand Key – managing your brand starts with a single page! If you’re in the world of brand and marketing, you’ve probably heard of a brand key. It’s a framework that captures the key attributes of a brand… show more

Customer loyalty – what it is and what we’ve learned about it

Loyalty is an area that we at Blue Feathers are often asked to help clients with. In particular, what loyalty means to our clients’ businesses and whether it’s an area worth investing in – and if so, how to approach… show more

How to create a good brief for successful projects

Blue Feathers, we know a fair bit about briefing – from both sides of the fence. We spend time engaging with the brand strategy and proposition development briefs we get from our clients, and we also produce our own briefs… show more

How to get the best quality work from your agency

Having a great relationship with our clients really helps us to deliver our best strategic and creative work. We could say we’re lucky that we enjoy strong and open relationships with our clients, but luck does not have much to… show more

How insight is the key to developing successful propositions

At Blue Feathers, we work with our clients to help them create insight-led successful propositions that drive business growth. A vital part of the process is getting under the skin of both consumer behaviour and business objectives. This helps develop… show more