Why marketing strategy matters
Getting the foundations right: why marketing strategy matters Attention-grabbing campaigns are often the most visible element of a brand’s marketing activity, but for long-term success it’s vital to lay a solid strategic foundation for the brand. In this short… show more
The Loyalty Ladder
Loyalty programmes can take different forms, from one-off offers to points, recommend a friend schemes or exclusive VIP programmes. And they can involve a wide variety of reward types from freebies to money off, access to exclusive content and charitable… show more
Creating a positive working culture
We’re proud of the great work we produce at Blue Feathers, and we know that our culture – built around flexibility, trust and a focus on outcomes – plays a key part in making that possible. In this short article… show more
True collaboration – here’s how we do it
At Blue Feathers, we think it’s vital to work in a true collaboration with our clients. We’re lucky to work with top marketeers who are responsible for some of the UK’s best-loved brands, combining our clients’ expertise with our skills… show more
How to create a good brief for successful projects
Blue Feathers, we know a fair bit about briefing – from both sides of the fence. We spend time engaging with the brand strategy and proposition development briefs we get from our clients, and we also produce our own briefs… show more