How to involve customers for winning strategies and propositions
As a marketer, product manager or proposition director you know that focusing on your customer is essential for effective strategies and propositions, and it can supercharge innovation and growth. But how do you manage customer involvement, and how much of… show more
Why marketing strategy matters
Getting the foundations right: why marketing strategy matters Attention-grabbing campaigns are often the most visible element of a brand’s marketing activity, but for long-term success it’s vital to lay a solid strategic foundation for the brand. In this short… show more
Creating a positive working culture
We’re proud of the great work we produce at Blue Feathers, and we know that our culture – built around flexibility, trust and a focus on outcomes – plays a key part in making that possible. In this short article… show more
Why skills development benefits marketing teams
At Blue Feathers, we’re known as experts in brand strategy and proposition development, and we’re fortunate to work on some super progressive projects in these areas. But there’s another way we support many of our clients, and that’s through helping… show more