Developing a successful brand strategy – why and how

Developing and implementing a successful brand strategy is one of the most challenging tasks for any organisation. Too often we see companies chasing after short-term sales without taking a step back and allowing time to build the brand, for increased… show more

How good process can drive collaboration and creativity

At Blue Feathers, we’ve partnered with some brilliant clients to strengthen their marketing processes and ways of working. The word ‘process’ can sometimes bring to mind thoughts of bureaucracy or slowing people down. But done well, it can give teams… show more

Why getting vision, purpose and mission right is the vital first step in strategy

Vision. Purpose. Mission.  You may see businesses, brands and marketing teams using these words interchangeably, but at Blue Feathers we know they don’t mean the same thing. Each plays a different role in the business, operating at different levels and… show more

How to involve customers for winning strategies and propositions

As a marketer, product manager or proposition director you know that focusing on your customer is essential for effective strategies and propositions, and it can supercharge innovation and growth. But how do you manage customer involvement, and how much of… show more

Why marketing strategy matters

Getting the foundations right: why marketing strategy matters   Attention-grabbing campaigns are often the most visible element of a brand’s marketing activity, but for long-term success it’s vital to lay a solid strategic foundation for the brand. In this short… show more

Why skills development benefits marketing teams

At Blue Feathers, we’re known as experts in brand strategy and proposition development, and we’re fortunate to work on some super progressive projects in these areas. But there’s another way we support many of our clients, and that’s through helping… show more

How to create a good brief for successful projects

Blue Feathers, we know a fair bit about briefing – from both sides of the fence. We spend time engaging with the brand strategy and proposition development briefs we get from our clients, and we also produce our own briefs… show more