The art of crafting impactful customer propositions

Ever marvelled at how global brands navigate the intricacies of launching products across multiple markets, captivating their customers attention in a crowded space and fostering lasting loyalty? Picture yourself in a fast-paced arena, like some of our global clients at… show more

The ‘Think, Feel, Do’ tool – what it is, and why we like it

The power of the ‘Think, Feel, Do’ tool In marketing, we often think we know our customers, their demographics, interests and needs – but to really understand what drives the way they perceive a brand, their attitude towards it and… show more

The humble Brand Key

The humble Brand Key – managing your brand starts with a single page! If you’re in the world of brand and marketing, you’ve probably heard of a brand key. It’s a framework that captures the key attributes of a brand… show more

Developing a brand strategy in a product-led organisation

Developing and implementing a successful brand strategy is one of the most challenging tasks – especially if your business is product-led. Too often we see companies getting lost in product development or going after short-term sales. Many studies show that… show more