The art of crafting impactful customer propositions

Ever marvelled at how global brands navigate the intricacies of launching products across multiple markets, captivating their customers attention in a crowded space and fostering lasting loyalty? Picture yourself in a fast-paced arena, like some of our global clients at… show more

The ‘Think, Feel, Do’ tool – what it is, and why we like it

The power of the ‘Think, Feel, Do’ tool Having studied and worked in marketing for many years, I’ve used various models and frameworks to develop brand strategies, marketing plans and customer propositions / innovations. Still, when our founder Susie Partridge first talked… show more

The humble Brand Key

The humble Brand Key – managing your brand starts with a single page! If you’re in the world of brand and marketing, you’ve probably heard of a brand key. It’s a framework that captures the key attributes of a brand… show more

Developing a brand strategy in a product-led organisation

Developing and implementing a successful brand strategy is one of the most challenging tasks – especially if your business is product-led. Too often we see companies getting lost in product development or going after short-term sales. Many studies show that… show more