Why getting vision, purpose and mission right is the vital first step in strategy

Vision. Purpose. Mission.  You may see businesses, brands and marketing teams using these words interchangeably, but at Blue Feathers we know they don’t mean the same thing. While some grumble that ‘we never had vision and purpose in my day… show more

How good process can drive collaboration and creativity

At Blue Feathers, we’re fortunate to work with some great clients, helping them build incredible brands with customer-centric propositions and brilliant teams. Within this, we have significant experience in designing and helping to implement effective marketing processes. The very things… show more