We are a team of the highest calibre marketers

Susie Partridge, Founder

Brings clarity and empathy to the toughest strategic challenges

Susie founded Blue Feathers with a strong core belief: marketing leaders win when they’re clear on what needs to be done and have the confidence that they can do it. She’s helped marketers at some of the best-known brands in the UK and beyond to navigate complexity and make confident decisions.

Her experience of leading successful brands and teams spans multiple sectors and global markets. At Unilever she led the original activation of the Dove Campaign for Real Beauty in the UK, as well as driving global innovation for Dove skincare and European activation for Sure deodorant. Later, as Brand Director at British Gas, she established the British Gas Marketing Academy.

At Blue Feathers, her focus is now on partnering with senior marketing leaders to help them solve their strategic challenges.

With expertise in brand strategy, proposition development and facilitation, Susie is passionate about helping marketers learn and grow.

Susie brings: Strong strategic thinking, combined with a deep understanding of people.

Catherine Russell, Senior Copywriter

Turns complex information into clear, compelling and memorable copy

Catherine is a senior copywriter with over 20 years’ experience in advertising agencies. She has a passion for long copy,  and is able to turn complex information into friendly, readable content that people can understand and remember. She’s also a tone of voice specialist, with skills honed over the years on clients such as Change4Life, Vodafone, HSBC, Drinkaware and Whizz-Kidz. She brings a keen eye for detail and a thoughtful, questioning approach that helps her get under the skin of a brief and write with confidence.

Clients value her ability to make copy feel simple, human and distinctive, particularly when the subject matter is detailed or nuanced.

Catherine brings: A thoughtful, curious approach and the craft to turn complex ideas into copy that sticks.

Cheryl Calverley, Principal

Combines brand transformation expertise with deep commercial and leadership insight

Cheryl specialises in brand transformation, commercial growth, organisational culture and leadership, and marketing effectiveness, helping organisations renew their brands and build stronger, more effective teams.

A former CEO and CMO, she combines passion and creativity with clarity of thinking and a down-to-earth approach. Clients value her sense of perspective and her focus on the fundamental structural changes needed to make brand transformation stick.

Her experience includes rejuvenating brands such as Marmite, Axe, Birdseye and The AA, as well as shaping the strategies of businesses including eve sleep, Gousto and Tapi Carpets.

Widely recognised for her impact on the marketing industry, she’s a Fellow of both the Marketing Academy and Marketing Society, with multiple IPA and Effie awards to her name.

Cheryl brings: Passion and creativity, with clear-sighted and commercially aware strategic leadership.

Christina Bertram, Senior Brand Strategist

Helps clients build brands that connect with customers and drive growth

Christina helps organisations create brand positionings, communications and marketing plans that are strategically sharp and commercially effective. She specialises in brand strategy, marketing planning and growth-focused thinking, helping teams make clearer decisions about where to play and how to win.

Her experience spans global drinks brands, FMCG and challenger businesses. She has worked with iconic brands including Absolut Vodka, Malibu and Campari, and played a key role in launching Aperol Spritz into the UK market. This blend of international brand-building experience and hands-on commercial delivery gives her a practical understanding of how strong strategies translate into business results.

She loves working collaboratively to solve business challenges and shape strategies that make a real difference. Clients appreciate her ability to focus quickly on what matters most and bring clear thinking to fast-moving situations.

Christina brings: The ability to turn customer insights and cultural understanding into strong commercial opportunities.

Fiona Harkin, Foresight and Consumer Intelligence

Delivers innovative strategic insight to forward-thinking brands

Fiona is a senior foresight and strategy leader with over 25 years of experience turning cultural, consumer, creative and market intelligence into commercial direction.

She has built and led insight functions at WGSN, Stylus and The Future Laboratory, advising global brands across multiple sectors including fashion, beauty, luxury, marketing and travel on what’s coming – and what to do about it.

Clients value the insight, clarity and direction Fiona brings to the brands she works with.

Fiona brings:
Actionable strategic insight, delivered in straightforward, jargon-free language.

Gemma Chaldecott, Principal

Creates powerful brand stories that people want to engage with

Gemma works with organisations to define what they stand for, where they can grow and how to connect with the people who matter most.

Combining strategic thinking with sharp cultural instinct, she helps clients navigate complex challenges, uncover opportunities for growth and build brands that are relevant and commercially meaningful. Her work spans brand positioning, proposition development and communications strategy.

Her experience covers retail, beauty, fashion, FMCG and luxury. As UK Managing Director of DeVries (IPG), she developed award-winning work for global brands including Beats By Dre, Benefit Cosmetics, Diageo, IHG Luxury Hotels and PepsiCo. At John Lewis, she led the lifestyle communications team, using purpose-driven content to reposition a retail icon.

Clients love her ability to translate brand ambition into strategies and plans that resonate in the real world.

Gemma brings: A powerful blend of killer cultural instinct and storytelling expertise.

Guy Chapman, Principal

Helps organisations turn complex offers into clear, compelling propositions

Guy specialises in proposition development, marketing capability and facilitation, helping organisations sharpen what they offer and how they communicate it to customers.

He’s skilled at bringing structure to ambiguity, cutting through the noise and identifying the insights that really matter. Our clients value his ability to turn input from multiple sources into clear, focused and actionable strategies.

His experience spans international education (the British Council and Cambridge University Press & Assessment) and global advertising, giving him an international outlook and a powerful blend of commercial and strategic thinking. He is MBA-qualified.

Guy brings: Positive energy and a pragmatic optimism that keeps things moving, even when the path ahead isn’t obvious.

Jessica Duncanson, Brand Strategist

Turns strategic thinking into action

Jessica specialises in marketing strategy and campaign management, helping organisations execute at pace. She is highly organised and outcome-focused, ensuring that strong strategic thinking translates into tangible results.

She has extensive experience across corporate, public and not-for-profit organisations, working in sectors including government, education, health, food and retail. She brings a pragmatic and solutions-oriented approach to our projects.

Clients particularly value her understanding of what makes for a truly effective communications approach, her eye for a compelling message and her ability to keep work moving forward efficiently.

Jessica brings: Clarity, pace and precision, turning complex challenges into practical, deliverable solutions.

Jess Poore, Principal

Connects customer insight, commercial thinking and creativity to drive growth

Jess works at the intersection of brand, customer experience and commercial strategy, helping organisations put customers at the heart of decision-making.

She brings together data, insight and creativity in a clear and engaging way to shape brand and marketing strategies that drive both business growth and customer happiness. For Jess, it’s not just about finding the right solution, but also bringing everyone with her on the journey to build it.

Jess has extensive experience across telecoms, financial services and home services, with brands including BT, Sky, Capital One and Virgin Media. This has given her a deep understanding of complex competitive markets and the instinct to identify where there is scope for differentiation.

Our clients rely on her ability to join the dots, quickly get to the heart of a challenge and work collaboratively.

Jess brings: Boundless energy, curiosity and a customer-first mindset.

Lesley Robertson, Project Manager

Turns project objectives into structured, seamless delivery

Lesley brings over 15 years’ experience in brand-led roles, including at Henkel and Boots, with a strong track record of translating strategy into well-executed, high-quality outcomes.

She combines a clear, structured approach to project management with a deep understanding of brand and marketing, enabling her to connect the bigger picture with the day-to-day delivery.

Known for her thoughtful and composed style, Lesley creates alignment across teams, anticipates challenges early, and ensures projects run smoothly from start to finish.

Clients value her calm, considered approach and her ability to bring clarity to detail.

Lesley brings: A focus on action, creating an environment where teams feel confident, focused and in control.

Lyndsey Pino, Project Manager

Brings structure, clarity and momentum to complex projects

Lyndsey brings over 20 years of experience across marketing, project management, and digital and creative content, including senior roles at Etsy and Bain & Company. This blend of strategic thinking and hands-on delivery means she understands both the bigger picture and what it takes to get projects over the line.

She is proactive and highly organised, and brings clarity to complexity. From shaping practical, well-structured plans to keeping timelines, teams and stakeholders aligned, she drives projects forward at pace, without losing sight of quality or detail.

Clients value Lyndsey’s friendly, positive approach and the confidence she brings to every project. She builds strong, trust-based relationships through clear communication, transparency and a genuinely collaborative, easy-to-work-with style, making even fast-moving or complex projects feel manageable and under control.

Lyndsey brings: A calm, solutions-focused approach with a positive, can-do mindset.

Natalie Richards, Principal

Combines strategic insight, facilitation expertise and deep understanding of behaviour change

Natalie is a seasoned brand strategist and facilitator who loves drawing out the best in our clients. She’s equally at home steering complex stakeholder conversations, designing bespoke training, sparking new ideas or unpicking gnarly marketing challenges.

Her career ranges across global corporates, major charities and government organisations, giving her a very deep well of experience to draw from. Our clients trust her for her distinctive perspective on what motivates people, how leaders grow and how organisations can create meaningful, lasting change.

Intuitive, creative and highly focused, she guides teams through complexity with a calm confidence – turning ambitious thinking into practical, communicable action.

Natalie brings: Empathy, insight and the ability to see both the human reality and the bigger strategic picture.

Robin Sutherland, Senior Brand Strategist

Uses insight, analytics and digital expertise to unlock growth

Robin specialises in marketing and growth strategy, helping organisations use insight, analytics and process optimisation to drive brand engagement and growth.

He has more than 20 years’ experience across travel and ecommerce, with brands including Expedia, Moneysupermarket and Awaze.

He combines deep consumer marketing strategy and execution expertise with a strong understanding of digital channels and ecommerce.

Clients value his analytical mindset, commercial focus and ability to understand what’s really driving growth.

Robin brings:Curiosity, analytical rigour and a relentless focus on the drivers of performance.

Tom Partridge, Director

Keeps us financially sound and helps us communicate what sets us apart

A Chartered Accountant by training, Tom has a central role running our finances and guiding how we invest to help the business grow.

He also heads up our marketing activity, working with the team to build awareness in the marketing community of what we do and how we do it. With a secret talent for writing, he ensures that our offer is communicated clearly and consistently.

Tom brings commercial discipline and a willingness to challenge thinking in ways that help the team stay sharp and forward-looking, thanks to his career background in senior-level change management in global investment banks such as Credit Suisse, Deutsche Bank and RBS.

Tom brings: A strong instinct for helping good ideas gain traction.

Victoria Fairbank, Graphic Designer

Creates visually engaging design that brings brands to life consistently and effectively

Victoria is a highly accomplished graphic designer with extensive experience creating brand-consistent design across a wide range of applications. She works confidently within client brand guidelines to develop visuals and layouts that are engaging and effective, helping organisations communicate clearly and professionally.

She combines strong creative judgement with an eye for detail, ensuring that every piece of work feels impactful, purposeful and true to the brand.

Clients value her commitment to high standards and her ability to turn ideas into design that makes an impact.

Victoria brings: Strong brand instinct, creative precision and a focus on making every detail work harder.