Helps brands create powerful marketing and communications strategies that drive commercial returns
Vicki helps organisations turn complex marketing challenges into clear, effective strategies that increase the likelihood customers will choose their brand.
With over 30 years’ experience in advertising, she has worked with brands and organisations as diverse as Hovis, Lurpak, TENA, NIVEA, Fitbit, UEFA, the Home Office and the NHS.
Her work spans some of the UK’s most high-profile campaigns, including This Girl Can, which inspired over 3 million women to get more active. During the pandemic, she advised the Cabinet Office on the biggest public communication campaign in government history, helping prevent millions of infections. With deep expertise in behavioural science, she is known for uncovering powerful insights and translating them into work that drives measurable results.
Vicki has also held global leadership roles, including client-side as Diageo’s global Effective Creative Excellence Director, where she helped elevate marketing effectiveness and demonstrate award-winning commercial impact.
Vicki has received multiple IPA and Effie effectiveness awards, plus 13 Cannes Lions for creativity, and is the only strategist in the world to have won the APG Creative Strategy Grand Prix outright twice.
Clients value Vicki for her ability to cut through the noise and find the clarity that will excite customers and drive growth.
Vicki brings:
A powerful combination of rigorous strategic thinking and deep creative expertise.