Creates powerful brand stories that people want to engage with
Gemma works with organisations to define what they stand for, where they can grow and how to connect with the people who matter most.
Combining strategic thinking with sharp cultural instinct, she helps clients navigate complex challenges, uncover opportunities for growth and build brands that are relevant and commercially meaningful. Her work spans brand positioning, proposition development and communications strategy.
Her experience covers retail, beauty, fashion, FMCG and luxury. As UK Managing Director of DeVries (IPG), she developed award-winning work for global brands including Beats By Dre, Benefit Cosmetics, Diageo, IHG Luxury Hotels and PepsiCo. At John Lewis, she led the lifestyle communications team, using purpose-driven content to reposition a retail icon.
Clients love her ability to translate brand ambition into strategies and plans that resonate in the real world.
Gemma brings: A powerful blend of killer cultural instinct and storytelling expertise.