Helps clients build brands that connect with customers and drive growth
Christina helps organisations create brand positionings, communications and marketing plans that are strategically sharp and commercially effective. She specialises in brand strategy, marketing planning and growth-focused thinking, helping teams make clearer decisions about where to play and how to win.
Her experience spans global drinks brands, FMCG and challenger businesses. She has worked with iconic brands including Absolut Vodka, Malibu and Campari, and played a key role in launching Aperol Spritz into the UK market. This blend of international brand-building experience and hands-on commercial delivery gives her a practical understanding of how strong strategies translate into business results.
She loves working collaboratively to solve business challenges and shape strategies that make a real difference. Clients appreciate her ability to focus quickly on what matters most and bring clear thinking to fast-moving situations.
Christina brings: The ability to turn customer insights and cultural understanding into strong commercial opportunities.