Combines brand transformation expertise with deep commercial and leadership insight
Cheryl specialises in brand transformation, commercial growth, organisational culture and leadership, and marketing effectiveness, helping organisations renew their brands and build stronger, more effective teams.
A former CEO and CMO, she combines passion and creativity with clarity of thinking and a down-to-earth approach. Clients value her sense of perspective and her focus on the fundamental structural changes needed to make brand transformation stick.
Her experience includes rejuvenating brands such as Marmite, Axe, Birdseye and The AA, as well as shaping the strategies of businesses including eve sleep, Gousto and Tapi Carpets.
Widely recognised for her impact on the marketing industry, she’s a Fellow of both the Marketing Academy and Marketing Society, with multiple IPA and Effie awards to her name.
Cheryl brings: Passion and creativity, with clear-sighted and commercially aware strategic leadership.