Turns complex information into clear, compelling and memorable copy
Catherine is a senior copywriter with over 20 years’ experience in advertising agencies. She has a passion for long copy, and is able to turn complex information into friendly, readable content that people can understand and remember. She’s also a tone of voice specialist, with skills honed over the years on clients such as Change4Life, Vodafone, HSBC, Drinkaware and Whizz-Kidz. She brings a keen eye for detail and a thoughtful, questioning approach that helps her get under the skin of a brief and write with confidence.
Clients value her ability to make copy feel simple, human and distinctive, particularly when the subject matter is detailed or nuanced.
Catherine brings: A thoughtful, curious approach and the craft to turn complex ideas into copy that sticks.