Turns complex business challenges into customer-led ideas that drive growth
Céline works with marketing teams to make sense of complexity, sharpen strategy and turn insight into ideas that customers act on. She helps clients navigate ambiguity and build commercially sound, engaging propositions. Her work spans brand strategy, proposition development and marketing capability.
Her experience includes food and drink, retail, health, beauty, pharma and fuel. At Tesco, she led the marketing of its quality proposition in food and wine, helping it reach its highest market share in a decade and growing Tesco Finest past £3bn. Earlier, as Strategic Planning Director at JWT she led award-winning work for Diageo, J&J and Shell, building on the marketing skills she honed at Unilever.
Clients value her pace and drive to encourage teams to think differently.
Céline brings: Razor-sharp thinking and relentless curiosity, delivered with energy and empathy.