Aviva’s ambitious marketing team wanted to build their skills to increase impact

Post-restructure, leaders of the new team needed to:​

  • Identify key skills for success
  • Create personalised development plans across the team
  • Build skills to support team ambitions
  • Deliver training and provide ongoing support to drive growth

What we did

Developed a skills framework

Collaboratively identified the skills needed for success

Guided self-assessment

Created a self-appraisal tool to inform a personalised development plan for each team member

Designed and delivered training

Agreed focus areas, outcomes and developed a learner journey for each, including training

The outcome

01.

Increased team engagement

Development-related team engagement scores increased year-on-year

02.

Voluntary skills evaluation

95% of the marketing team voluntarily completed their own skills evaluation

03.

Highly rated training

92% of participants rated training as good or great​

What we love about the project

Supporting our clients to build their skills and expertise is something we’re passionate about. It was great to work on a project which did this at scale, and with full leadership support.

We’re proud of the long-lasting impact the programme has had, for individuals and for the team as a whole.

"Blue Feathers has been an invaluable support for our team. They picked up the nuances of our business and market quickly and have created a fantastic programme for us. They are highly experienced, passionate about what they do and really easy to work with." Paul Wilson, CMO, Aviva

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